Baked treats turn up everywhere around the holidays, and cookies most of all, so this seemed like the right moment to try Sugar Cookie by Basix. A sugar cookie is a simple thing that is easy to get wrong. My sister-in-law bakes the ones I measure all others against, and I wanted to know whether an e-juice could stand next to hers or whether I should stick to a warm cookie straight off the tray.
Who makes it
Basix is a series from Glas, a company that makes e-liquids from high quality materials. The range covers fruit, dessert and tobacco flavors, and ejuice.deals stocks it in both freebase and nic-salt versions. This was my first bottle from the company.
Box, bottle and label
The 60mL bottle arrives in a thin paper box with sharp lettering, deep colors and a layout that is easy to follow. The box looks big enough for two bottles, but there is just the one inside. The bottle is tinted, and the cap and label are both a mid brown, clearly a reference to the cookie and cinnamon in the recipe.
I must have spent five minutes on the label. It carries a lot of information without looking crowded:
- Center: the name (Sugar Cookie, freshly-baked), the type (dessert/custard), the 60mL size, 3mg nicotine and a 70/30 VG/PG ratio
- Left side: the nicotine warning, then the ingredients, age restrictions, Poison Control information and further warnings
- Extras: a profile category, flavor notes, the company slogan (a good one, if a bit long) and photos of the vanilla, butter, cinnamon and cookie that make up the flavor
Putting the nicotine warning at the side is unusual; many brands run it as a large banner across the bottom. The label even states the bottle type, a unicorn bottle, which I had not seen printed on one before.
The batch number and expiration date are on the base. They are printed in black, and black ink against tinted plastic is close to unreadable. White or yellow would have solved that. It is my one complaint about the presentation.
Filling the tank
A unicorn bottle has soft sides, so squeezing liquid into a tank takes no effort. The child-proof cap came off with a practiced twist. The tip is slim and sat snugly in my fill port, and the whole job was quick with no spills.
Because of the tint, I could only judge the liquid by holding the bottle to the light or by waiting until it was in the tank. It sits midway between watery and thick. In both consistency and color, warmed maple syrup is the closest comparison I can offer.
Then I smelled it. I had expected heavy vanilla and molasses and got something else: a fizzy sweetness with light vanilla and cream over a thick caramel, like an ice cream float or a caramel coffee creamer. It smelled good enough that I was tempted to taste it from the bottle. Do not do that, because sampling raw e-liquid is never a good idea. I filled the tank to the top instead.
How it vapes
Basix describes the flavor as warm, buttery cookie dough under a brown sugar and caramel glaze, dusted with nutmeg and cinnamon. On the inhale I got warmth and a gentle sweetness. The exhale is where everything comes together. A rich vanilla cookie arrived first, with a sharp, spicy edge from the cinnamon and nutmeg, followed by a sweet caramel that left a buttery coating on my tongue. Breathing the cloud back in through my nose was better still, close to the smell of a tray just out of the oven. The taste never went flat on me.
The throat hit began light and built over a few seconds. At 3mg the nicotine was not overpowering and did not make me cough, and a few puffs were enough. I kept going anyway, purely for the cookie taste. I am not a big dessert e-liquid person, so enjoying a full tank of it surprised me.
The biggest surprise was the cinnamon. I have been wary of cinnamon juices because the spice usually comes out strong and harsh. In this one it is in proportion, folding into the butter, sugar, cookie and caramel instead of sitting on top. I would put the result level with my sister-in-law’s cookies, possibly ahead. If you want a warm dessert juice with a lot going on, and especially one to have with morning coffee, I recommend it.
Verdict
Sugar Cookie packs in several flavors, from sticky caramel to spicy cinnamon, and I could pick out and enjoy each of them. It goes straight into my top 10 dessert e-liquids. Asked to choose between this and a real sugar cookie, I would struggle.
Packaging, label, description, scent and taste all hold up, and as a picky dessert vaper I am happy to give it 10 out of 10. The flavor stayed consistent through repeated puffs, several refills and a stretch as my all-day juice. Next on my list from Basix are Blueberry Cake and Banana Cream Pie.
Tell us in the comments which Basix flavor you like most, and whether you have tried Sugar Cookie or another cookie juice. If you are not sure which e-liquid suits you, you can reach us by phone, email or social media. The next review will cover Jaw Dropper by Air Factory Treats.