The ejuice.deals website grew by more than 300 vape products in a single update, which made the catalog four times its previous size overnight. The store was redesigned at the same moment, so the larger range would be simpler to browse.
How the expansion came about
Before the update the shop was known for carrying over 50 different brands of ejuice. The larger range followed a partnership with a well-regarded company in the vaping industry. The arrangement took several months to work out and was kept quiet until everything was settled.
The additions covered more ejuice along with mods, kits, tanks, RDAs, coils and accessories.
The redesigned site
The new layout was built to make moving around the store easier. It introduced:
- a responsive structure
- a clean design with more contrast
- an upgraded shopping cart
- navigation along the top and down the side
- a reworked menu system covering the new product types
Changes behind the scenes
The announcement also described new staff and several operational changes:
- Order handling: the store said it was set up to process orders daily, with a cut-off time still to be decided and announced.
- Inventory: orders were to be processed through a fulfillment center with its own warehousing and inventory system, with the aim of ending back orders and refunds for items that had run out.
- Customer support: a support team was put in place to answer questions about specific items and sort out problems with earlier orders.
- Loyalty: a loyalty system was in development, and the larger catalog gave the store more room to plan offers.
Further programs were due to roll out over the weeks that followed, among them the loyalty program, daily ejuice and hardware offers, and weekly bundles.
The added products sit in the Vape Juice and Vape Hardware sections.