This review covers Strawberry by Jam Monster, a strawberry jam e-liquid from one of the lines made by Monster Vape Labs. The same company is behind Fruit Monster, Jam Monster, Ice Monster and others. I have already reviewed several Custard Monster flavors; this time it is the jam range. Strawberry is one of ten e-liquids in that range, which also includes several limited editions and a Banana Jam I am curious about.
How it tastes
Monster Vape Labs sums the flavor up on its website as strawberry jam plus butter plus toast. I wanted to see whether that held up, so I filled a tank and took a deep puff. My first thought was how sweet it is. The strawberry is light on the inhale and comes through much more strongly on the exhale, and the butter arrives at the very end, remarkably smooth.
The jam itself is sweet and sticky like the real thing. It reminded me of Smucker’s strawberry jam from the glass jar, and I kept going back for more of it. A light buttery aftertaste stays on the tongue, and it is not unpleasant at all.
The toast is another matter. It is supposed to make up 25% of the flavoring, yet I am not sure I ever tasted it. When more than two flavors are blended, the third tends to get lost, and that seems to be what happened here. I took hit after hit looking for it and found only jam and butter. It may sit somewhere in the inhale, but I could not pin it down. I did not mind, since the strawberry jam was the part I liked most.
Overall I was surprised by how good this was. My first Jam Monster flavor was their Grape eJuice, and I was not especially fond of it: too much butter for me and not enough grape jam. Strawberry was a very different experience, in a good way. I finished the whole bottle before writing this and had to ration the last of it to get through the review. The clouds smell as sweet as the juice tastes, and several people asked what I was vaping. The throat hit was light but satisfying, with no dry hits and no coughing fits.
Bottle, liquid and filling
The juice comes in a clear chubby gorilla bottle with a childproof cap that is easy to unscrew. The red label stops short of meeting at the edges, leaving a gap that shows how much liquid is left. Through it I could see a light yellow liquid, about the color of canola oil and just as smooth and fluid. That surprised me, because many dessert e-liquids are sludgy and wear out a coil much sooner than fruit or candy flavors do. I expected to get through the bottle on one coil, and I did.
The fill tip is slim, so the tank filled quickly with no mess. In the tank the liquid looked different: far paler, with only a tinge of yellow, and noticeably thicker. The smell was the sticky sweetness of strawberry jam with a faint buttery note behind it, which is impressive given that butter is only a quarter of the flavoring.
Packaging and label
The 100mL plastic bottle is packed in a red cardboard box that manages to look playful and a little menacing. The front shows red checked gingham under a dripping wave of red jam, with a monster’s white slit eyes peering out from beneath it. I thought it was an excellent design, though I am told the monster has been removed from newer versions. One side of the box lists other flavors in the line, which is handy if you like this one and want to try more. The opposite side breaks down the flavoring by percentage.
- Bottle size: 100mL
- Flavoring: Strawberry Jam 50%, Butter 25%, Toast 25%
- VG/PG: 75/25, slightly different from the popular 70/30
- Nicotine: 0mg, 3mg or 6mg
The bottle repeats what is printed on the box and shows the strength in a dripping blob, 3mg in my case, since that is the level I prefer. It also carries the company website, social media handles and hashtags, a detailed ingredient list, and the usual warnings and manufacturing information. A white box at the foot of the label gives a clearly marked batch number and expiration date. Not every company prints those, and I was glad to see them here.
Verdict
Jam Monster did an excellent job with this one. I rate it a 9, and the missing point is only for the toast. I understand that toast is an odd thing to pick out of a dessert e-liquid, but when the box says it is 25% of the flavoring I expected to notice it a little more. That takes nothing away from the flavor overall: the strawberries taste warm and sun-ripened, the jam is sweet and sticky, and the butter is smooth and creamy. The bottle design and the percentage breakdown look professional, the nicotine was satisfying, and the liquid was thin enough to last a whole bottle without harming the coil. I recommend Strawberry eJuice by Jam Monster to strawberry and dessert fans, particularly as an all-day vape.
I mostly vape fruit and candy flavors, and we have covered this brand a lot lately, but almost every Monster Vape Labs e-liquid I have tried has been worth what I paid for it. Tell me in the comments which strawberry e-liquids you like and whether you have tried others from Jam Monster or Monster Vape Labs. If there is a vape question you would like answered, reach us by email, phone or social media.