The name is a joke at your expense. Spoiled Milk eJuice by Strange Fruit has nothing sour or off about it: the flavor is key lime pie, which the maker describes as a key lime pie milkshake. A pale green shake could pass for milk gone bad if nobody told you what it was, and that is the whole gag. This review goes through the bottle, the fill and the taste in that order.
Who makes it
Strange Fruit is a line of four e-liquids from Puff Labs Inc., the company also behind Psycho eLiquids and Circus eLiquids. Another flavor in the same line is Rotten Candy, which I may review next to see how it compares.
The bottle and label
Spoiled Milk comes in a 100mL chubby gorilla bottle made of black plastic. The drawback is obvious: you cannot see the color of the liquid, how thick it is, or how much you have left. In my experience opaque bottles are used to shield clear e-liquid from light so it does not darken and oxidize early.
The label has a Halloween look, which suited the season when I tried it:
- Front: silver background with a slime-green splat in the middle, the Strange Fruit name in purple and white, and the nicotine strength (3mg) set a little to the right.
- Top left corner: the Puff Labs name.
- Lower front: the flavor name in bubble lettering, and under it a banner warning that the product contains nicotine and that nicotine is an addictive chemical.
- Right side: nicotine content, bottle size, ingredients, manufacturing details and disclaimers.
- Left side: intended use and the usual e-liquid warnings.
- Base of the bottle: a clearly printed expiration date and what looked like a batch number.
One gap annoyed me: the VG/PG ratio is not printed anywhere on the bottle. The manufacturer’s website lists it as 80/20 VG/PG. The product descriptions there are written as short comic stories and are worth a look.
Filling the tank
The cap is childproof and opens with a firm twist. The fill tip is narrow enough to fit the port on my tank without any mess. As I expected from the dark bottle, the liquid is completely clear. It poured fast and seemed thinner than I am used to from a dessert juice, although it looked a bit thicker once it settled in the tank. With liquid this clear I did not expect it to gunk up coils.
I had deliberately not read the flavor description beforehand, to see whether I could identify it by smell. I could. A strong lime custard scent comes straight out of the bottle, and I guessed key lime pie correctly.
How it vapes
I was a little nervous before the first puff, and the first puff did make me cough a few times. That was not harshness. The flavor is very strong and the vapor is dense, more than I was ready for. After a few more pulls I adjusted and started to like it.
- Inhale: tart key lime, right away. This is where the flavor is strongest, which is unusual for a dessert e-liquid.
- Exhale: the creamy side of the pie, with a note underneath that I took for either the smooth filling or graham cracker crust. The graham cracker shows up here too.
- Tail end: the last moments of the exhale go flat and taste of very little. I kept taking another hit to get back to the inhale.
- Throat hit: soft. The nicotine is smooth and did not burn; the flavor coats the throat and the back of the tongue.
- Clouds: noticeably bigger than I get from other dessert juices I have tried.
My guess is that the 80/20 blend explains the fade at the end of the exhale, though that is only my guess. Nothing about the taste came across as fake or artificial. If you want the actual dessert in vapor form, this is very close to it.
As an all-day vape
I went through two full tanks in a day and enjoyed both. The flavor did not get dull or weaker over repeated refills. Even so, by the end of the second tank I wanted something else. Key lime pie is not a personal favorite of mine, so this will be an occasional bottle for me, a break from the fruit and custard flavors I normally use. You need to be in the mood for it, and you need to like key lime pie to begin with.
Score
I give Spoiled Milk an 8.
- What I liked: a bold, accurate flavor that lands on the inhale and holds through most of the exhale, large clouds, and a smooth throat hit.
- What I did not: the flavor dropping away in the final seconds of the exhale, and an opaque bottle that hides the liquid level, color and texture.
Closing thoughts
I went in curious and slightly wary, since spoiled milk is not something anyone wants to taste. Once I got past the name I was surprised by how much I enjoyed the juice. The misdirection is honestly the best part. I doubt I would have picked up a bottle labelled key lime pie milkshake, but a bottle called Spoiled Milk is hard to ignore. It turned out to be distinctive in its name, its flavor and its cloud production, and my worry about a boring juice was misplaced.
If you have tried this or another Strange Fruit or Puff Labs flavor, or have a key lime pie e-liquid you prefer, leave a comment and tell us.