Custard Monster is the custard range from the makers of Jam Monster, and this review covers its Strawberry Custard. I bought all three flavors in the new range (Strawberry, Blueberry and Vanilla) and started with this one because I wanted to compare it with the brand’s Strawberry Jam eJuice, which I already like a lot.
Some context on why I was keen. Jam Monster’s Grape Jam was the first vape juice I ever tried, and being able to taste butter and jam at once in a liquid surprised me. I still do not know how they get the butter note so right.
Verdict first: 9 out of 10
I give Strawberry Custard a 9 out of 10. The single point comes off because the vanilla mentioned in the brand’s description never showed up for me; the strawberry is strong enough to cover it. I do not normally go for custard or dessert liquids, since the custard can turn cloying, yet I refilled with this one several times in a row and found nothing to fault. Tastes differ from vaper to vaper, but I would recommend it even to people who usually skip dessert flavors.
How it tastes
The brand’s website describes the flavor as strawberry and vanilla over a rich custard. My first pull was rich straight away. The inhale is smooth custard, and a warm, sweet, ripe strawberry arrives as you breathe out. There is a creaminess I rarely find in custard and dessert juices, and the strawberry is as sweet as a proper fruit flavor. If you know Milkman eLiquids, it is very close to their Original.
The vapor is dense and actually smells of strawberry custard, which is not always true of a liquid’s clouds. The smell is not heavy either, so people nearby did not seem to mind it. I noticed the VG/PG ratio being a little different from usual, but it took nothing away from the flavor.
Filling the tank
The 100mL bottle has a child-proof cap that came off without a struggle and a narrow tip that let me fill the tank to the top with no spills. Sniffing the tip gives you thick custard first and a sweet, juicy strawberry at the end, which matches the 75% custard share printed on the box.
The red label wraps most of the bottle, but you can still see how much liquid is left, along with its color and thickness. It has a reddish tint, a bit like apple juice, and flows about like olive oil: runny without being thin. Dessert liquids often gunk up a coil quickly; this one looked like it would last through several refills. Once the coil had warmed it, the liquid moved around the tank more freely.
The box
Jam Monster boxes print the flavorings and their percentages, and Custard Monster does the same: 75% custard and 25% strawberry. The VG/PG ratio is 75/25 as well, a small step away from the common 70/30. It is sold as a 100mL bottle in 0mg, 3mg or 6mg; mine is the 3mg.
- Right side: the ingredients, a warning label and the age requirement, plus the other Monster ranges: Jam Monster, Fruit Monster, Ice Monster and Tobacco Monster.
- Back: the two other custard flavors, blueberry and vanilla.
- Front and back: a large, bold warning that nicotine is an addictive chemical.
The box also points you to Instagram, Facebook and Twitter for sharing photos of your bottle, and to the Monster Vape Labs website. The design is bright and playful, with whole strawberries caught in a splash of custard and well-written descriptions on every panel.
What comes next
I did not expect to enjoy a custard this much, and I am glad I stepped outside my usual choices. Blueberry Custard is the next review, with Vanilla after it, and I do not expect Strawberry to be the only good one in the range. I also have some Jam Monster and Ice Monster bottles around that I will try to write up later.
If you have tried this or another Monster Labs liquid, tell us in the comments. You can also reach us by social media, email or phone if you want to know which other brands we carry in strawberry.