A blueberry e-liquid that gets the fruit right is not easy to come by, so when one turns up we review it quickly. This one is Blueberry Custard from Custard Monster, a label that belongs to Monster Vape Labs alongside Fruit Monster, Jam Monster, Ice Monster and others. It is one of three flavors in the Custard Monster range; the other two are Strawberry and Vanilla. We had already reviewed Strawberry Custard and liked how its fruit sat against the sweet, creamy custard, so expectations were high.
Score: 9 out of 10
The short version first. Blueberry Custard is smooth and creamy, the vanilla custard is easy to pick out, and the blueberry is sweet if a little artificial. It tastes like its description, and even the vapor smells of blueberry custard. The throat hit gives a satisfying kick of nicotine from one pull. If you want fruit and custard in the same bottle, it deserves a look.
Box and bottle
The juice arrives in a blue cardboard box with playful lettering and, on the front, a handful of blueberries being swept off by a splash of custard. Our favorite touch is on the right-hand side, where the flavor is broken down into percentages: 75% custard and 25% blueberry. Few brands tell you that much.
The same two figures come back in the base. Most makers settle on 70/30 VG/PG, and Monster Vape Labs goes its own way with 75/25 VG/PG. The left side lists the two sister flavors plus the brand’s website and social accounts, and the back has the usual nicotine warnings and the slogan, which promises custard so good it is scary. The company’s site is well put together and even shows how the bottles are packed and sent out.
Inside is a 100mL bottle that repeats everything printed on the box, with the nicotine strength at the very top. Ours was 3mg; 0mg and 6mg are the other options.
Look, feel and smell
It is a clear chubby gorilla bottle. The blue label goes almost all the way round but leaves a gap for checking the level, and the childproof cap unscrews easily to expose a slim tip that makes filling simple.
- Color in the bottle: dark amber, close to organic honey.
- Consistency in the bottle: surprisingly watery, moving at the slightest shake. Dessert juices are often sludgy and clog coils, and this one did not look like it would.
- In the tank: lighter, more of a medium yellow, and it seemed thicker than it had in the bottle.
- Scent: strong enough to notice from the tip before it reached the nose. Up close it is a thick, sticky sweetness with obvious custard; the blueberry only appears if you concentrate.
Tasting notes
The maker describes the flavor as vanilla custard swirled with fresh blueberries. Here is how that played out for us.
The inhale is smooth and buttery, with only a faint trace of custard. Most of the flavor waits for the exhale, and that is where the blueberry comes through strongly. It is not fresh fruit, though. Think blueberry Pop Tarts, or the packaged blueberry pie from a corner convenience store, more than a pie made with fresh berries. The custard is just as strong at that point and leaves a creamy smoothness on the tongue afterwards.
Taken as a whole it is a sweet, creamy dessert vape, and we enjoyed it enough to refill several times back to back. The taste stayed fresh over many pulls. We never got a dry hit, and it did not dry out the mouth the way some dessert flavors have. The throat hit is smooth, and one pull was strong enough to satisfy, although the flavor kept us going back for more anyway.